Google Expands Growth Lab Program To More Developers In Vietnam

Apps Growth Lab is an intensive training program for Gaming and Tools & Utilities mobile app developers, with three key improvements from the previous program.
Ảnh: GettyImages
Ảnh: GettyImages

Following the success of Google's Gaming Growth Lab in 2021 and 2022, Google will further expand the program beyond mobile game developers to Tools and Utilities mobile apps developers and offer open access to educational content in 2023. This year, Apps Growth Lab (previously known as Gaming Growth Lab program) will be open for the top-up-and-coming app developer studios in Vietnam looking to accelerate their business.

Apps Growth Lab is an intensive training program for Gaming and Tools & Utilities mobile app developers, with three key improvements from the previous program. Firstly, Apps Growth Lab expands the training content to Tools and Utility app developers, in addition to Gaming. Second, access to Educational content will be opened to welcome a bigger number of developers participating in the program for higher impact to the ecosystem. Third, the new program will have a longer supporting phase for attending developer businesses over three months, to help provide game and app studios with sufficient time to absorb and implement the learnings from intensive training.

‘According to the e-Conomy SEA report 2022, Vietnam’s gross merchandise value (GMV) in the digital economy is on course to reach 50 billion USD in 2025. On an average, seven out of ten games studios in Vietnam target oversea markets and gaming is becoming the next high-value export industry for Vietnam. Developers are a key part of it. To sustainably support the fast-growing pace of Vietnam’s digital economy, Google want to reach out to more apps developers beyond the gaming industry and provide them with sufficient trainings as well as practical sharings from not only Google experts but also industry veterans.’ said Nopparat Yokubon, Head of AppDev Sales for Google Southeast Asia, Australia and New Zealand.

“Participating in Gaming Growth Lab 2022 has helped our team become more confident and commit to the company's development orientation: Producing and serving the Global market users with the quality games,” Luong Minh Nguyen, CEO of Neon Production said while Nguyen Thanh Hung from Tripsoft Studio added on “The content of the main session is scientifically arranged, the speakers presented logically with images and visual diagrams, making it easy and convenient to understand. Business Coaching (sessions) has the presence of CEOs, founders from famous games in the Vietnam market, sharing valuable experiences in the game building.”

Image: 53 gaming studios in Vietnam graduated Google Gaming Growth Lab 2022

App developer studios who are accepted to be part of the 2023 cohort will be able to experience in four months program that covers four core pillars:

● Build: Uncover the global app and gaming opportunity to understand different levers to set the all-round strategy for your company

● Develop: Bring a user-centric mindset to app and game product development and leverage best-in-class technology to set your app up for long-term success

● Launch: Uncover strategies to win the launch, set up monetization models, and maximize Google's tools for data to achieve measurable growth

● Scale: Knowledge of opening your app to the world by leveraging market and platform diversification strategies.

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